Amanda Lee

I have been a storyteller for more than a decade, crafting compelling copy for small businesses and brands in the travel industry. 

I was formerly the Managing Editor for Toronto.com. As a freelance journalist, I specialize in lifestyle, parenting and travel. I’ve written about trekking to remote villages in Northern Laos, the hipster side of Nashville, my love of Sydney (a pretty bold statement for a Melbournian), and a that time I had to toilet train my toddler on an international flight.

My writing has been featured in the Toronto Star, This Magazine, Today’s Parent, WestJet Magazine, West of the City, VITA Daily, You Are UNLTD, and CAA Magazine. You can find my editorial portfolio here.

Previously, I worked as a communications professional in the arts and culture sector. I’ve been fortunate enough to work red carpet events with bold faced names at the Toronto International Film Festival, venture inside the Royal Ontario Museum’s famous bug room, and wrangle media as J.K. Rowling read from Harry Potter and the Goblet of Fire at Toronto’s Skydome, as it was known as back then.

I completed an MFA in Creative Nonfiction at King’s College, Nova Scotia in 2020, and working on my first creative nonfiction book, Chasing Opal.

Originally from Australia, I now live in the Greater Toronto Area with two redheads who refuse to eat Vegemite.

Okay, but why passionfruit? 

Growing up in Australia, our next-door-neighbour-one-over, Mrs. Harrison, grew passionfruit vines in her backyard. This isn’t as exotic as it sounds. Passionfruit is plentiful in Australia. As a kid, we’d pick the ripe, deep purple fruit off the vine, tear open the flesh with our teeth and slurp out the sweet, tangy pulp – sometimes we’d even use a spoon.

Why passionfruit? Because passionfuit is the taste of home.